Nursing Care & Patient Safety

Nutrition and Health

The global market for medical nutrition is growing at a steady rate worldwide. The Global Baby Food & Pediatric Nutrition Market in 2016 is estimated be worth USD 38,180.9 million growing with a CAGR of 7.97% during 2013 – 2016 from USD 28,100.0 million in 2017. The Market is estimated to be worth USD 41,521.7 million in 2015 and is forecasted to reach USD 63,681.0 million in 2018. The number of baby boomers aged 65 and/or older in Canada is predicted to rise from 4.8 million in 2010 to 6.5 million by 2020. This means that in 10 years, one in six Canadians will be over the age of 65. Food intolerance continued to register a positive performance in 2014. Demand for products formulated and marketed specifically for food intolerance remained positive with current retail value growth of 3% to reach C$198 million. Food intolerance is expected to see a retail value CAGR of 2% in constant terms to reach C$216 million in 2019.

With global sales of US$160.3 billion in 2010, the Better For You (BFY) category is expected to grow by 24.6% to over US$199.8 billion by 2019.

Packaged food represents the strongest sub-sector within the BFY category, with current sales at US$ 117.3 billion. In 2010, BFY packaged foods accounted for 6% of global packaged food sales. This sector is expected to continue to dominate the health and wellness category through to 2018, with BFY packaged food forecasted to comprise 71.7% of total BFY product sales. In North America, BFY products generated 11% of total sales of packaged food, while in Australasia and Western Europe the share reached 10.5% and 6.7% respectively. In less developed markets, where demand for BFY products is much smaller, the BFY sector accounted for 5.4% in Eastern Europe and 3.8 % in Latin America. In Asia, where the population is not as receptive to this trend, BFY food makes up 2.4% of the packaged food market.